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COLOGNE, GERMANY - Ford Motor Company was
today presented with the 2013 Women’s World Car of the Year award for the
Fiesta 1.0-litre EcoBoost.
The
Fiesta 1.0-litre EcoBoost claimed the top prize ahead of finalists including
the Audi Allroad, Range Rover and Porsche Boxster S, and also received the 2013
Women’s World Car of the Year Economy Car award from the judging panel, which
praised the new Fiesta for its fuel efficiency and “high-end look and feel”.
The stylish new
Fiesta has quickly established itself as a best-seller in Europe and around the
world after setting a new quality benchmark with a dynamic exterior and an
interior optimised for ergonomics and comfort. Ford’s 1.0-litre EcoBoost engine
was named the “International Engine of the Year” for both 2013 and 2012, and
the Fiesta 1.0-litre EcoBoost was for the first time recently made available
with Ford’s six-speed PowerShift automatic transmission.
“The success of
the new Fiesta, both in terms of this award and impressive sales, has been
achieved with a car which is sharper-looking, better-connected and even more
fuel efficient and fun-to-drive, to appeal to drivers around the world,” said
Barb Samardzich, chief operating officer, Ford of Europe.
The panel of 18
female motoring writers judged the overall award on factors including safety,
value-for-money, appearance, storage, child-friendliness, ease-of-driving,
colour, sex appeal and environmental footprint. Both awards were presented to
Samardzich by Sandy Myhre, chief executive officer, Women's World Car of the
Year, at a ceremony in Cologne, Germany.
“It was clear
from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with
our panel of female motoring experts from around the world,” Myhre said. “Women
play a significant but often overlooked role in buying a car and the new Fiesta’s
high-end look and feel, remarkable fuel economy and surprising performance are
just some of the features which clearly chime with the needs of many female
drivers.”
New Fiesta was
awarded the maximum five-star safety rating by the
independent vehicle safety organisation Euro NCAP and offers in-car
connectivity system with the
award-winning Ford SYNC.
